Title:
Lebanon Tourism Reconstruction and Development Plan - Final report (volume I) - Analysis and diagnosis
Code:
TOU/a96/1
Supervisor:
Ministry of Tourism - UNWTO - UNDP
Page Numbers:
357
Available at:
OMSAR
Summary:
1. General Introduction
1.1. Statistical measurement of activity
1.2. The main quantitative elements
2. The Current and Potential Tourist Offer
2.1. General considerations on the analysis of the offer
2.2. The touristic places
2.3. Archaeological and historical sites
2.4. Marketed and potential tourism products and their customers
2.5. The country's image in the main European countries
3. The Main Conditions Conditioning Tourism Development
3.1. Accommodation and tourist establishments
3.2. Aspects related to town planning, the environment and site protection
3.3. Promotion and marketing
3.4. Tourist regulations in force
3.5. Institutional framework
3.6. Financial and economic aspects
3.7. Infrastructure and air transport
3.8. Infrastructures and land transport
3.9. Human resources: training needs and resources
4. Main Elements of the Diagnosis
4.1. Review of positive aspects
4.2. Assessment of negative aspects
4.3. Consequences for the definition of the orientations of the long-term strategy
5. General Conclusions
6. THE TEMPLE OF ESCHMOUN
7. SAIDA
8. THE CITADEL OF TRIPOLI
9. TYR
10. DEFINITION OF THE TOURIST IMAGE OF THE COUNTRY
11. STANDARD SHEET PER TOURIST PRODUCT
12. CONTINUED RENEWAL OF PROMOTIONAL DOCUMENTATION
13. DEVELOPMENT OF TOURIST COMMUNICATION IN THE COUNTRY
14. DEVELOPMENT OF CONSULTATION BETWEEN THE MINISTRY AND THE VARIOUS PROVIDERS OF TOURISM
15. STRENGTHENING OF THE RECEIVING TRAVEL AGENCY SECTOR
16. STRENGTHENING THE ACTION OF TOURIST OFFICES ABROAD
17. CREATION OF A COMMUNICATION SERVICE WITHIN THE PROMOTION AND COMMUNICATION DEPARTMENT
18. DEVELOPMENT OF A MARKETING PLAN AND A PROMOTIONAL PROGRAM
19. CONSTITUTION OF A PERMANENT DATABASE CONCERNING TOURIST ACCOMMODATION
20. ESTABLISHMENT OF AN INCENTIVE CREDIT LINE INTENDED FOR CERTAIN INVESTMENTS IN TOURIST ACCOMMODATION
21. ESTABLISHMENT OF A RELAIS DES CEDRES QUALITY CHARTER FOR HOTELS
22. DEVELOPMENT OF A GUIDE FOR INVESTORS IN TOURISM AND HOTELS
23. CREATION OF A TECHNICAL ASSISTANCE SERVICE FOR HOTELS AND TOURISM (ATHT)
24. APPLICATION AND STRENGTHENING OF ROAD POLICE UNITS
25. CREATION OF A NEW BUSINESS TOURISM PRODUCT FOR THE MEA
26. STRENGTHENING PROMOTION
27. REDUCTION OF HOTEL STANDARD CLASSIFICATION
28. ORGANIZATION OF INTERNSHIPS AND SEMINARS FOR THE BENEFIT OF DIRECTORS, EXECUTIVES AND ADMINISTRATIVE STAFF OF THE MINISTRY OF TOURISM
Year:
1996
Sub-Sector:
Tourism