Titre:
Telecommunication / OGERO - Marketing and Commercial
Code:
TE/a99/4
Sous la direction de:
Ministry of Posts and Telecommunications
Auteur:
Deloitte and Touche – CERIS International
Nombre de pages:
500
Contenu:
1- Interview guide (1st version) and market survey procedures
• Analysis of different market surveys (demand side) and creation of supplementary
2- sheets for achieving interviews with corporate segment
• Picking up data for setting up two documents: Main indicators and telecom market
3- overview
4- Interview guide (2nd version)
5- Summary of the four pilot interviews
6- Qualitative approach for corporate segment: minutes
7- Corporate market analysis: strategic and marketing outlooks (draft document)
8- Corporate segment synthesis (Report 2)
9- Corporate market survey: analysis of each company (book 1 and book 2)
• Residential market survey 1 (subscribers): interview guide (focus groups)
• ISDN meeting report
• Leased lines meeting report
10- Model for the Analysis of the Pricing Policy (Voice Services)
11- Methodologie pour les Focus Groups
12- Residential market survey 2 (non-subscribers): interview guide (focus groups)
13- Corporate Market Survey Overview (Report 1)
14- Strategic and Marketing Orientations for corporate segment (Report 3)
15- Residential market survey 1 (subscribers): quantitative questionnaire
16- Procedures to perform a quantitative survey
17- Residential market survey 2 (non-subscribers): quantitative questionnaire
18- ISDN: main orientations at short and mid term (draft document)
19- Launching ISDN
20- Focus group analysis (existing subscribers)
21- Focus group analysis (non-subscribers)
22- Leased lines services: tariff policy
23- Corporate market survey overview and strategic & marketing orientations for corporate segment: Executive summary
24- Residential market survey 1 (subscribers): intermediate results
25- Residential market survey 2 (non-subscribers): intermediate results
26- Elaboration of scenarios in order to fix a tariff policy for basic voice services
27- Residential market survey 1 (subscribers): final report
28- Residential market survey 2 (non-subscribers): final report
29- Indicators of the Telecommunication market.
30- Strategic diagnosis: overview of the Telecom Sector and its environment.
31- Strategic diagnosis of fixed voice services market.
32- Strategic diagnosis of data services market.
Année:
1999
Sous-catégorie:
Télécommunications