Title:
Sectoral Support Mission to Lebanon – Revise and Update Project Document on Tourism Sector Reconstruction and Development Plan
Code:
TOU/94/1
Supervisor:
UNDP – World Tourism Organization
Page Numbers:
55
Available at:
OMSAR
Summary:
Brief description: The objective of this project is to prepare and develop the Master Plan for Reconstruction and
Tourism development in LEBANON. This Plan will define medium and long-term strategies, particularly in the areas of tourism products and corresponding marketing policies and the development of tourist sites and will propose the measures to be implemented and the actions to be carried out in the short term likely to improve the efficiency of the sector and increase tourist activities. These actions will focus in particular on the following areas: financing. training, institutional organization and administrative strengthening, regulations, planning and environment, statistics, promotion and marketing.
This Plan will be accompanied by a particular effort to raise awareness, inform and mobilize the stakeholders concerned and in particular private operators.
Year:
1994
Sub-Sector:
Tourism